We have all seen the Allstate commericals staring Dean Winters as the Mayhem guy. This video is the one where he is a hot girl jogging. There are numerous others like the teenage girl driver, the windstorm, the quaterback, and alot more. I love these commericals, they are so funny, but at the same time so true. The target audience is everyone who needs insurance coverage. The Mayhem guy is a throwback to the popular bad guy who causes problems that the product for sale can solve. If you watch all the Mayhem commercials I am sure you or someone you know can relate to one of the circumstances. Allstate started the Mayhem campaign to compete with price rivals like Geico who uses cave men, geckos, and googly eyes, and with State Farm’s campaign which features actor Eddie Matos. Allstate stated that the Mayhem character tested well with their audiences including their young targets. The Mayhem campaign wants to get the audience thinking if they are covered for whatever kind of Mayhem they encounter. I think Allstate has done an awsome job with the campaign. Everytime a new one comes out I’m calling people asking if they have seen it. What is your favorite Mayhem commerical? Are you in Good Hands?
Stephanie Burchett